Karen, a conscientious and devoted shop owner, had a lifelong dream of opening an ice cream and old-fashioned candy store.
She owned and operated Cranberry Lane, a successful home décor and gift store in downtown Bristol, VA that was established in 2000. When retail space became available next to her Cranberry Lane shop, it was a sign that the time was right to fulfill her dream. In 2014, The Southern Churn, a 3,000 square foot ice cream and old-fashioned candy store, was established.
Home Décor Takes a Sweet Turn
Karen wanted her shop to stand out and be different from other ice cream and candy stores. She was looking to add a quality signature item to her selection prior to the store’s grand opening. Her plan was to open in time for the big Bristol, TN NASCAR event in her area, which draws 250,000 attendees, and she needed to find the answer.