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Calico's Fudge Program.
Fudge Program Assessment
We will help you
determine whether our fudge program is appropriate for
your establishment. We will identify and analyze
your key retailing success factors such as traffic
count, location, fudge display, signage, flow and dwell
time. We will then project your potential sales,
profits and return-on-investment from the fudge program.
Differentiation with Fudge
Only you can offer fudge bearing your
establishment's name. Our fudge program enables you to
create the dramatic sensory impact of a world
class, home-made product. Fudge has extraordinary
visual appeal and a great aroma. Combine that with
unlimited varieties and packaging options and you
can create or support a unique theme or personality
for your establishment.
Quantifying
the Opportunity
Calico Cottage has
developed cutting-edge computerized business
simulation tools to reliably quantify and predict
the fudge program's return. We can simulate the effect
the program will have on your potential sales,
profits and return on investment. We can also
simulate the effects of changing your price or
offering a specific promotion, as well as predict
the effects of traffic pattern changes, and
numerous other variables. In addition, a customized
fudge business plan is created for everyone before they
begin.
Fudge
Sales and Merchandising
Materials
You will have access to a vast array of award
winning point-of-purchase materials including
signs, banners, counter cards, ad slicks, coupons
and packaging materials. In addition, we regularly
provide newsletters, fudge recipes and other promotional
aids.
A Team
of Experts Standing Behind You
Calico Cottage has assembled a
team of the best professionals in the marketplace.
Everyone at Calico Cottage takes pride in their
work. In every department, the ultimate goal is for
the complete satisfaction of our customers. We
pride ourselves on having a team of true
consultants rather than traditional sales
representatives. Our customer service
representatives often receive compliments for their
excellent service. (Please click anywhere on the
photo to see it enlarged)
Exceptional
Training
We offer the most comprehensive training in the
industry. Our in-house and field consultants
provide knowledge and skills in manufacturing fudge,
merchandising fudge and sales techniques on an ongoing
basis. Educational and entertaining videos, which
have been professionally produced, are also
available. Additionally, we hold seminars to
address your management, retailing, sales and
business issues.
Best
and Highest Quality Fudge
For nearly 40 years, fudge made with our fudge ingredients has been
recognized as the best in the industry. Because of
its exceptional taste, texture, variety and ease of
sampling, an unusually high percentage of customers
who sample the fudge will make a purchase. The
outstanding taste, aroma and colors of fudge help
to create lots of new and repeat business.
Fudge Will
Not Cannibalize Existing
Sales
Our fudge program has proven to dramatically increase
sales, profits and average sale size without
reducing the sales of your existing lines and
merchandise. The Calico Program will motivate your
customers to make additional fudge purchases. It will
convert a large percentage of browsers (who didn't
plan on purchasing anything) into profitable
buyers.
Family
Owned Since 1964
Though we have the
strengths of a much larger organization, we are a
family owned organization with strong business and
personal ethics. Our primary goal is to earn the
right to do business with you. We have been
described as extremely responsive, fair and easy to
work with.
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