Sampling, upselling and great support have boosted profits at this retailer

Sampling, upselling and great support have boosted profits at this retailer

Our sampling program is a way of giving back to the customers. We encourage our customers to sample whatever flavors they like – all of them if they prefer. We’re not skimpy with samples. We want people to experience the product. I think that’s part of our success. Sampling gets people to buy.

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